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BROADCAST ADVERTISING – Creative Alternatives
Producing successful television and radio ad campaigns takes a collaborative effort from skilled craftsmen and talented artists. Being an independent producer is like being the luckiest talent scout in the world. It allows me to assemble the ideal “dream team” for every project.
ADVERTISING COPYWRITING – Writing Visually
As I am writing ad copy, I consider the particular dynamics of that product or service and how best to show or describe those dynamics. For instance, a shiny, new tennis shoe might look nice, but watching runners in action would be much more engaging. And what if they were running from or to something? What if? That is what I call writing visually, imagining visual and story alternatives as I write.
WEBSITE COPYWRITING – Communication
I have been writing web content for approximately ten years. That content has included such information as biographies, business profiles, instructional guidelines, and service and product offerings. The listening and research skills I’ve developed as an advertising copywriter are a natural fit.